Golf has a reputation for being elitist, snobbish, and boring.

But at the end of the day, you are just responsible for getting the ball into the hole. And hopefully, having fun in the meantime.

The campaign spanned print, broadcast, olv, and social, and featured a custom landing page. Welcome to the Club has become a brand tagline, which has been cool to see.

One of the spots we produced for the campaign.

Golf has always done videos when clubs come out of an engineer talking to the camera, explaining the features in a less-than-exciting manner. We decided to take a different tack and produce a series that walked through each product in the lineup to fit the vibe of the campaign. This video alone has 800k+ views, and it is one of 8.

Video capture scrolling through the landing page we used at launch. Handled copy and UX.