We published this campaign in the beginning of 2016. I always felt like this was one of those campaigns that could make it into the real world. That's why I was stoked to see Brita run a similar take in 2017. Check out their campaign here: https://www.brita.com/filtered-life/
Brita is really good at filtering the nastiness from your tap water.
But it's kind of hard to show that.
So, we unleashed Brita filtration technology on one of the nastiest places that humans spend time in, the internet.
AD: Hien Le